Press releases 2022
Press release - Berlin / Cairo 19 July 2022
Expotec International, the official organizer of the German Pavilions worldwide is proud to announce the premiere of the 1st International Trade Show "EWWI: Egypt Water, Waste & Infrastructure-Empowering Innovations” which will take place from 27.11.-29.11.2022 at Cairo International Conference Centre (CICC). With the assurance of German quality standards under the trusted label” GTQ-German Trade Fair Quality Abroad" and under the patronage of AUMA-the Association of the German Trade Fair Industry, the new exhibition will offer superior services for exhibitors while opening doors to customers and visitors on the national and international market that have not yet encounter companies from abroad with the aim to become the leading trade fair in the sector in Egypt and the region. Over the three days industry experts from Egypt and beyond will have the possibility to learn first-hand about new break-thru technologies and innovation driven new products in the fields of water, waste and infrastructure technologies in conferences, and theme-oriented workshops. Under the slogan “Empowering Innovations” the new exhibition will offer the stage for knowledge transfer and direct dialogue between Egyptian and international stakeholders. Within the framework of the Africa Business Network, an initiative of Federal German Ministry for Economic Affairs and Climate Action as one of the instruments for the foreign trade promotion for the European SME sector by offering a direct platform for doing business in Egypt and the region and by helping companies to tap in this huge market potential and to accelerate their decision, Expotec is actively contributing to achieving this goal. The most important industry associations from Germany already confirmed their participation at the "EWWI Egypt Water Waste Infrastructure-Empowering Innovations” in November. Following associations will present their portfolio at the exhibition: GSTT-German Society for Trenchless Technology; GWP-German Water Partnership supported by five federal ministries in Germany (Federal Foreign Office, Federal Ministry for Economic Affairs & Climate Action, Federal Ministry for the Environment, Nature Conservation, Federal Ministry for of Education & Research and Federal Ministry for Economic Cooperation & Development); BVMW - the German Mittelstand, Germany’s largest association of small and medium-sized enterprises (SMEs) and VDMA -the largest European network organization with over 3400 companies in the mechanical engineering industry. Mr. Frank Hoffmann, the CEO of Expotec International said: “This International Trade Show in Cairo is answer to the comprehensive Egyptian National Strategy aiming to improve the investment climate and creating an attractive atmosphere for the international companies to increase their business volume and production rates, in addition to exchanging expertise between Europe and Egypt. Mr. Hoffmann also pointed out that this exhibition will be a vital platform to exchange expertise, display the latest innovations and make use of know-how in technology in sewage treatment, water desalination and drinking stations, as well as getting acquainted with the latest technologies in that sector. EWWI represents ideal platform to initiate first business contact, reinforce partnership and ensure sustainable relationship between Egypt’s institutions and companies and other countries at a time the global economy suffering from setbacks and stagnation. The new trade show Egypt Water, Waste & Infrastructure-Empowering Innovations aims at least 10 international pavilions, with the participation of more than 150 exhibitors both major international and local companies specialized in the field of infrastructure technology and water and wastewater treatment. The Grand Opening ceremony will be held on the 27th of November 2022 in presence of high-ranking delegations from Egypt and abroad. For the first time, there will be also an international press centre at the show, where accredited journalists will have the possibility to cover the show internationally and locally on a daily basis. This will put Egypt on the international spotlight additionally and will raise the awareness for Egypt as new business market.
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Berlin / Kairo, May 2022 – Press Release
Minister of Public Business Sector discussed cooperation between German private sector and Egypt
HE Hisham Tawfik, Minister of Public Business Sector, welcomed German delegation last week representing the most important industry associations; Dr. Klaus Beyer, representing German Society for Trenchless Technology and VDMA – the Europe´s largest association of machinery construction industry; Mr. Frank Hoffmann, representing German Foreign Trade Fairs Association and Expotec International , Ms. Radmila Labus, representing German private sector- BVMV- German´s largest association of Small-and Midsize Enterprises with 1 million member cross-sector companies and Dr. Hisham Zaazou, Head of Egypt Office of BVMW association HE Mr. Tawfik welcomed the initiative to start with series of sectoral meetings with interested financial investors willing to finance the renovation of a historical hotels in Cairo´s downtown, as well as other sectors of interest in the industrial field including operation and management of cotton spinning and weaving, dyeing and finishing, for which the Ministry is spending 22 Billion EGP on factories construction and renovation, and state of the art machinery from Switzerland, Italy, and Germany. The potential partner would bring-in know-how of the industry to optimally manage the production sites. Delegation also discussed the potential of underutilized capacities of pharmaceuticals production companies, assembly line for automotive industry components, livestock farms and other sectors affiliated to the Ministry including metallurgical industries, chemicals production industries, paper, fertilizers among other topics. HE. Minister stressed that Egypt aims to be a regional production hub to export to the neighbouring countries (Middle East and African continent). Dr. Klaus Beyer pointed out “Germany’s small and medium-sized enterprises (SMEs) – the German Mittelstand – are stronger than ever and are country's strongest driver of innovation and technology. Germany’s SME sector is extremely diverse, from large family-run businesses established generations ago in rural areas to start-ups and a disproportionately high number of “hidden champions” – largely unknown global leaders in niche markets. The development of new products, processes and services on the basis of innovative cross-cutting and game-changing technologies, such as artificial intelligence (AI), blockchain technology or biotech, along with other digital innovations are all the fields of the German SMEs. We are very confident that, with our support we will see more extraordinary German companies here in Egypt in the near future.” Mr. Frank Hoffmann stated that he is confident that the near future will witness more attraction of German companies to Egypt by creating multiple communication networks in cooperation with the Ministry of Public Business Sector and its subsidiaries and the exchange of joint visits, organizing exhibitions and conferences. Minister Tawfik also welcomed the German initiative to promote Egypt as the future market for German private investments and assured his support in any possible way.
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Berlin / Kairo, May 2022 – Press Release
H.E.Minister of Housing, Utilities and Urban Communities discussed attracting foreign private investments to Egypt and innovative technology transfer from Germany to Egypt
H.E. Dr. Assem El-Gazzar, Minister of Housing, Utilities and Urban Communities, welcomed yesterday German delegation representing the most important industry associations; Dr. Klaus Beyer, representing German Society for Trenchless Technology and VDMA – the Europe´s largest association of machinery construction industry; Mr. Frank Hoffmann, representing German Foreign Trade Fairs Association and Expotec International , and Ms. Radmila Labus, representing German private sector- BVMV- German´s largest association of Small-and Midsize Enterprises with 1 million member cross-sector companies. Beside current topics on the economic situation in both countries, major projects including many sectors in line of the sustainability development plan and the axes of Egypt’s Future Vision 2030; Trenchless Technology was one of the topics that has been intensively discussed yesterday. Only five German companies are delivering Trenchless Technology worldwide; an innovative “state-of-art” no-dig technology that combines both; time- and cost saving while protecting environment and saving CO2 footprint. With the minimal excavations and damages to the road surfaces, these innovative technologies are used in water industry, sewage, gas and industrial pipelines, passing through electric cable pipes, as well as fiber-optic cables for communications networks. German delegation got insight in the current and future projects such as the new administrative capital, Haya Karima project and other major infrastructure projects with the aim to understand better the procurement procedures. Mrs. Radmila Labus; BVMW representative for Egypt pointed out: “Only around 1% of German foreign investment finds its way to Africa. The Federal Government is keen to change that. The private sector is a key partner in this context because 99 per cent of all firms in Germany are SMEs and they are the backbone of the German strong economy. However, just a walk-in is not a successful market entry from the German perspective. Before one German SME decide to go internationally, a lot of work must be done before; market research must be carried out and analysed in depth, partners must be identified, and strategies devised. Issues relating to taxes and customs duties, considerations relating to logistics and production chains, security issues, the security of technologies, data protection and legal practices just to name few of them. That´s why we are here today. We act as a bridge, and we help the German SMEs to accelerate this decision-making process and expanding successfully internationally.” The German delegation praised the Egyptian ambitious plans for the infrastructure sector in the coming years especially the President´s initiative to improve the infrastructure in 3000 villages across Egypt. German delegation expressed their willingness to cooperate with the Ministry and serve the goals by creating multiple cooperation and communication platforms and instruments, by welcoming German delegation trips and trade fairs for mutual exchange and partnership between Egyptian and German companies. H.E. Minister welcomed the German initiative to promote Egypt as the future market for German private investments and assured his support in any possible way.